Risk Aware Investing

Our investment philosophy and process, called Risk Aware Investing, helps us to understand and manage risk so our clients can use it to their advantage. Risk Aware Investing allows for a portfolio to reflect current market conditions and adapt opportunistically to those conditions. The aim is to prepare a portfolio for each specific day, not the average day.

In order for us to effectively manage portfolio risk, we must measure it. Our analysis of the markets has led to the creation of three key areas for measuring risk: price movements, investor sentiment, and economic environment. These areas are further broken down into the following categories to provide us with the data we need to gauge risk.

Price Movements




Relative strength

Money Flows


Investor Sentiment


Investor actions

Absolute valuations

Relative valuations



Economic Environment

Interest rates

Yield rates

Credit spreads


Economic activity


Each of these areas is modeled, then combined to determine the overall risk level that is present in any given market. This approach means that no single data point determines the outcome by itself. The metrics created to describe each area provide objectivity to the investment process. This objectivity counters the influence that opinions and emotions would otherwise have on investment decisions.

Our process eliminates the need to react to most, if not all, unexpected economic or geopolitical events. If an adverse event occurs when our measure of risk suggests we are in a positive environment, the events tend to not have much impact on stock returns. If the event occurs during a negative environment, as suggested by our models, our portfolios have already been adjusted to a lower risk asset holding to reflect the negative environment and do not require additional adjustments.


Invest for today and tomorrow. Contact us today to learn more.

880 13th Avenue North
Clinton, Iowa 52732


5465 Utica Ridge Road
Davenport, Iowa 52807


9079 East Tamarack Drive
Dubuque, Iowa 52003


Fax: 563-242-9062

Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. Advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and NelsonCorp Wealth Management are not affiliated. This communication is strictly intended for individuals residing in the states of AR, AZ, CA, CO, CT, FL, GA, HI, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OR, SD, TN, TX, UT, VA, WA, and WI. No offers may be made or accepted from any resident outside the specific states referenced.

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